A Future Where Every Story Performs.
Simplify your advertising with one centralized platform that turns creativity, data, and media into action wherever your audiences are.
The unified advertising platform built to replace fragmented marketing tools with a single, intelligent system
Intelligence That Activates the Entire Market
A shared intelligence layer empowering both advertisers and media owners to plan, activate, optimize, and measure every transaction.
Plan
Predictive Planning
Move beyond static spreadsheets. Using context-aware intelligence, predict high-impact moments and incorporate environmental, temporal, and creative context into your strategy before you spend.
Activate
Omnichannel Activation
Orchestrate your entire ecosystem from a single point. Seamlessly activate campaigns across walled gardens (Meta, YouTube, TikTok, Google), Open Web DSPs, Connected TV, and Digital Out-of-Home.
Optimize
Autonomous Optimization
Outmax AI acts on signals in real time, automatically shaping media decisions and routing to maximize performance.
Measure
Transparency & Control
Gain board-ready clarity with brand-accountable AI. We provide transparent, ethical intelligence that optimizes strictly for your business outcomes—not a platform’s incentives—giving you full visibility into what drives your results
Plan
Predictive Planning
Move beyond static spreadsheets. Using context-aware intelligence, predict high-impact moments and incorporate environmental, temporal, and creative context into your strategy before you spend.
Activate
Omnichannel Activation
Orchestrate your entire ecosystem from a single point. Seamlessly activate campaigns across walled gardens (Meta, YouTube, TikTok, Google), Open Web DSPs, Connected TV, and Digital Out-of-Home.
Optimize
Autonomous Optimization
Outmax AI acts on signals in real time, automatically shaping media decisions and routing to maximize performance.
Measure
Transparency & Control
Gain board-ready clarity with brand-accountable AI. We provide transparent, ethical intelligence that optimizes strictly for your business outcomes—not a platform’s incentives—giving you full visibility into what drives your results
Plan
Demand Management
The platform prepares publishers for maximum yield by strategically aligning their inventory with Perion’s unique open-market and direct demand. This proactive management unlocks incremental revenue opportunities for multi-format and High Impact creative before the bidding even starts.
Activate
Supply Orchestration
The platform activates intelligence on the supply side by managing real-time mediation. It evaluates every impression’s journey to select only the highest-probability, highest-yield SSP paths.
Optimize
Auction Optimization & Efficiency
The system applies transaction-level intelligence to optimize the auction before it happens. Auction Optimization balances yield and traffic shaping to ensure the most profitable path. At the same time, Platform Efficiency actively reduces bloated supply paths, latency, wasted ad calls, and carbon infrastructure waste, treating sustainability as a core.
Measure
Analytics & Transparency
Provides media owners with deep visibility into SSP performance and true incremental partner value. This transparency allows publishers to continuously analyze their yield and make smarter supply decisions that improve margins while protecting audience trust and long-term site UX
Plan
Demand Management
The platform prepares publishers for maximum yield by strategically aligning their inventory with Perion’s unique open-market and direct demand. This proactive management unlocks incremental revenue opportunities for multi-format and High Impact creative before the bidding even starts.
Activate
Supply Orchestration
The platform activates intelligence on the supply side by managing real-time mediation. It evaluates every impression’s journey to select only the highest-probability, highest-yield SSP paths.
Optimize
Auction Optimization & Efficiency
The system applies transaction-level intelligence to optimize the auction before it happens. Auction Optimization balances yield and traffic shaping to ensure the most profitable path. At the same time, Platform Efficiency actively reduces bloated supply paths, latency, wasted ad calls, and carbon infrastructure waste, treating sustainability as a core.
Measure
Analytics & Transparency
Provides media owners with deep visibility into SSP performance and true incremental partner value. This transparency allows publishers to continuously analyze their yield and make smarter supply decisions that improve margins while protecting audience trust and long-term site UX
“We’re so pleased to partner with Perion as they bring true transparency to CTV campaign delivery and performance — something we haven’t had access to before. Being able to log in and instantly see impressions, audience segment, creative, spend, and sales across all of our campaigns in one clean interface is a game-changer. “
“We’re excited to partner with Albertsons Media Collective and Perion to connect with shoppers in more meaningful ways”
“Perion’s Journeys technology allowed us to identify and engage the owners of the specific EV brand with accuracy and reach the right audience at the right time and place.”
Frequently asked questions
What is Perion One?
Perion One is an AI-native advertising infrastructure that unifies planning, activation, optimization, and measurement across channels from a single execution layer. It eliminates the fragmentation of managing multiple point solutions by centralizing everything under one intelligent system.
How does Perion One work for publishers?
Outmax for Publishers is Perion’s supply-side execution infrastructure, an AI-driven mediation layer that optimizes impression routing, demand access, and yield in real time. It selects the highest-performing paths across SSP partners, unlocks access to Perion’s multiformat high-impact demand, and delivers full transparency into supply chain performance. Publishers gain higher CPMs, reduced wasted ad calls, and improved site load times without adding operational complexity.
What does Outmax do?
Outmax is the AI execution agent at the center of Perion One. It replaces manual trader decisions with algorithmic precision, optimizing bids, placements, and creative delivery in real time across CTV, DOOH, and digital channels to drive measurable uplift on every campaign.
Do I need a dedicated team to run Outmax?
No. Outmax is designed to reduce operational dependency. It automates the execution layer that typically requires trader oversight, freeing your team to focus on strategy while the system handles optimization continuously.
What does Perion offer across DOOH, CTV, and Retail Media?
Perion runs full-stack activation across all three channels through Perion One. DOOH delivers programmatic out-of-home at scale. CTV enables connected TV campaigns with precision targeting. Retail Media connects brands to purchase-intent audiences in retail environments. All three are activated and optimized through a single infrastructure.
Can I run campaigns across channels from one place?
Yes. Perion One is channel-agnostic by design. You can plan, activate, and measure across DOOH, CTV, and Retail Media from a single interface, with Outmax optimizing performance across all of them simultaneously, without manual coordination between channel-specific teams or tools.