The big screen, held to a
performance standard.
Perion helps brands activate CTV campaigns across premium streaming environments, optimize delivery toward real business outcomes, and measure performance alongside every other channel.
Premium environments. Precision optimization.
What perion deliversPerion delivers CTV campaigns across premium streaming apps and publisher-direct environments, combining quality inventory, cross-channel intelligence, and creative built for the biggest screen in the house through Perion One.
Premium streaming inventory
Reach households on the most premium streaming apps, with standout creative appearing during commercial breaks, pause screens, and live content.
Cross-screen retargeting
CTV exposure extends into Display, Video, DOOH, and Audio, with sequential messaging that carries the moment across every other screen.
Cross-channel integration
Manage CTV alongside DOOH, Audio, Social, Video, and Programmatic in Perion One.
Creative built for the big screen
High-impact, publisher-direct formats designed for immersive, full-screen attention, not resized digital assets.
CTV reaches people differently depending on the moment.
EVERY MOMENT, EVERY SCREENViewers engage with CTV content in distinct ways: live, paused, mid-break, or within a specific streaming app. Perion covers each of these moments with a purpose-built format. In-content brand integrations appearing alongside live sports and entertainment broadcasts, without competing with a traditional commercial break.
Stay Live
In-content brand integrations that run alongside live sports, such as L-bar, skin, and double-box formats appearing during natural lulls in the action, never inside a traditional commercial break.
Pause Screen
A unique ad slot that loads when viewers pause their content and disappears the moment they resume, running across Live, VOD, and DVR content.
Commercial Break
Standout placements appearing during the break, including full-screen branded takeovers with light animation and auto-rotating carousels.
Publisher-Specific
Enhanced, high-impact CTV experiences built for premium streaming environments, with integrated branding, overlays, and product carousels.
AI that answers to your business.
OUTCOME-DRIVEN CTV OPTIMIZATIONOutmax powers Perion’s CTV optimization, using cross-environment learning from social, display, and video, creative intelligence, and predictive modeling to move every impression toward your outcome.
Traceable decisions
Every optimization is explainable and connected back to a business outcome, not a black-box adjustment.
Unified Measurement
Signals from social, display, and video inform and sharpen CTV delivery in real time.
Independent by design
Outmax evaluates opportunities through the lens of your business objectives, with smart optimization, to scale what works.
Frequently asked questions
What CTV formats does Perion offer?
Perion’s CTV suite spans Commercial Break placements, Pause Screen ads, Stay Live sports integrations, and Publisher-Specific enhanced formats, plus interactive overlays like QR codes and clickable CTAs. All formats run through Perion One for unified, cross-channel reporting.
How is CTV performance measured?
Every campaign is paired with brand lift studies, cross-device attribution, and multi-touch reporting through Perion One’s real-time dashboard, so CTV’s contribution to the full funnel is visible alongside every other channel, not siloed as a reach-only metric.
We already run CTV through our DSP — what does Perion add?
Perion adds what a DSP doesn’t: in-house custom creative built by our own team, Outmax AI optimization tuned to your business outcomes rather than platform delivery defaults, and interactive ad formats. It’s additive to your existing CTV buy, not a replacement for it.
Can Perion reach niche or specific audiences on CTV?
Yes. Perion delivers 1.5T+ monthly impressions with precision targeting, including in-market, behavioral, demographic, and category-specific options, reaching niche verticals and diverse audiences at scale, including through the Uplift Collective.
Where do Pause Ads and Stay Live actually run?
Pause Ads run across Live, VOD, and DVR content on DIRECTV and DIRECTV STREAM, across set-top boxes and connected devices including Apple TV, Roku, and Fire TV. Stay Live runs across major sports programming, including the Big 4 pro leagues, NCAA football and basketball, PGA golf, tennis, and NASCAR.
Is creative production included, or do we need to supply our own assets?
Perion’s in-house creative team builds custom CTV creative, including branded takeovers, animation, and interactive elements — at no additional cost. Creative is engineered specifically for the living room screen, not resized from other channels.
