Outmax is a proprietary AI optimization agent at the core of Perion One that optimizes every outcome across channels and walled gardens. One agent. Every channel. One standard of performance.
Average performance lift
Reduction in CPA
Lower carbon intensity
Search lift
Trusted by leading brands, agencies, retailers, and publishers worldwide
Maximize the return on every campaign
INCREASE ROASOutmax is an independent, brand-accountable AI, it connects creative directly to media execution, operating across multiple channels and formats for measurable outcomes.
Cross-Channel Intelligence
Outmax brings together performance signals from connected channels to identify opportunities for smarter budget allocation and optimization
Platform-Enhanced Optimization
Outmax builds on native platform optimization by incorporating additional business signals, campaign objectives, and cross-channel insights to guide smarter bidding and budget decisions
Proven Lift
Campaigns powered by Outmax deliver an average 59% performance lift, helping you translate media investment into measurable business growth
“Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults.”
Turn every campaign into a compounding advantage.
Optimize in real timeMarkets move, auctions shift, and audiences change. Outmax continuously analyzes performance signals and adapts optimization in real time, helping campaigns improve as conditions change
Hourly Adjustments
Connects campaign performance to business outcomes, providing visibility into the factors driving results and supporting informed decision-making.
Continuous Signal Processing
Continuously analyzes signals across audiences, creative, devices, and context to inform real-time optimization
Dynamic Pacing
Continuously refines pacing and investment based on campaign performance and your business objectives
Drive measurable business outcomes
Reduce wasteFragmented campaigns bleed budget. Outmax is built to treat your media as one unified program, eliminating redundant spend, underperforming placements, and inefficiencies that go unnoticed when channels are managed in silos.
Identify Underperforming Placements
Outmax connects campaign performance to meaningful business outcomes, providing clear visibility into the factors driving results and supporting informed decision-making
Reduce Long-Tail Waste
By applying strict outcome-based optimization, Outmax helped brands like Webroot avoid low-quality inventory and drop CPA by 89% in 45 days
Sustainable Delivery
In selected campaigns, Outmax has reduced programmatic carbon intensity by up to 72% by prioritizing more efficient media paths without sacrificing performance
“Our objective was to improve acquisition efficiency while reducing the carbon intensity of our media. Outmax enabled both. The ability to shift KPIs in real time without disrupting performance gave us the confidence to extend this model across additional channels.”
Outcome-Driven AI Optimization for All Channels
A consistent optimization layer
Fragmentation can make it difficult to apply one set of business priorities across a media plan.
Outmax connects creative, data, and media signals across supported channels, complementing native platform optimization with a consistent focus on advertiser-defined outcomes.
One consistent intelligence layer, optimizing owner supply for buyer demand.
Here is a sample of what it can do for you.
AI that answers to your business.
Brand-Accountable AIPlatform algorithms are highly effective within their own environments. Outmax builds on that intelligence by optimizing toward your business goals, using advertiser-defined KPIs and additional performance signals to deliver transparent, measurable outcomes.
Traceable Decisions
Outmax connects campaign performance to meaningful business outcomes, providing clear visibility into the factors driving results and supporting informed decision-making.
Platform-Neutral by Design
Outmax applies a consistent, platform-neutral view of your business objectives across supported environments, helping teams evaluate opportunities and make more informed optimization decisions.
Expert-Guided AI
Outmax identifies performance patterns across connected platforms and surfaces actionable recommendations for review, combining data science with expert oversight.
Sustainability deep-dive
Explore how media sustainability is moving beyond reporting requirements to become a core driver of campaign effectiveness. Download Perion’s white paper to learn why that shift matters.
Command your entire media stack from a single layer
Reach every channelOne AI agent, every channel. Outmax helps teams make more consistent decisions across the media plan
Connect to Major DSPs
Connects directly to supported social and programmatic environments via API, including DV360, Meta, YouTube, and TikTok
Full Format Spectrum
Supports high-impact campaigns across Social, CTV, DOOH, Web, and Audio
Cross-Channel Context
Uses available signals across connected channels to inform budget and optimization recommendations
